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Nutritionist to stars Harley Pasternak advocates international approach
by Nancy J. White
LIVING REPORTER
With clients such as Lady Gaga, Kanye West, Al Pacino and Hilary Duff, Harley Pasternak is one busy trainer and nutritionist. So busy, he delays a phone interview for 20 minutes….read complete article here: Harley Pasternak advocates
No bull: chill-out drinks challenge buzzy brands
December 31, 2009 -
LOS ANGELES: In Los Angeles, where medical marijuana dispensaries outnumber Starbucks and McDonald’s restaurants combined, a mood-altering beverage with a cannabis-oriented marketing campaign is gaining in popularity. Mary Jane Drink gaining popularity…..read more about Mary Jane Drink
Mangosteen Fruit Is Health Queen Of The Tropics
December 12, 2009 -
Mangosteen is once again in the news, international news that is. Check out this article from the Bangkok Post. To read full article click here> Queen of the Tropics
Efusjon’s Energy Drink For Kids
October 10, 2009 -
Parents are concerned for their children’s health. Energy drinks, like Red Bull or Monster, are not usually on the menu in most households. Efusjon’s Energy Drink For Kids
Red Bull Energy Drink Ups The Tempo In China
Nov. 23, 2009 – Red Bull came to China back in 1995, driven by anticipatory confidence in the nation’s future prosperity, and set up China Red Bull Vitamindrink Co. in Shenzen, under the management of the well-known Thai entrepreneur Dr. Yan Bin. Within just two short years, Red Bull succeeded in impressing itself on the Chinese consumers’ brand memory. Red Bull positioned itself as what it is – the mother of all energy drinks. The company put in place a nationwide distribution network, complementing this with a full-scale marketing campaign, and swiftly became the market leader…….read full article at Foodmag.com.au
The following are recent articles about the FDA’s crack down on the mixture of alcohol and energy drinks. Many State General Attorneys have been requesting investigation and it has led to action. A couple of alcohol companies have pulled there alcohol energy drinks from the market, but many are still out there.
Caffeinated Alcohol Companies, TTB at Odds with FDA
Beverage makers contend that products are certified with the Alcohol and Tobacco Tax and Trade Bureau (TTB), the agency in charge of compliance for formulas for alcoholic beverages. read full article at NACSonline.com
FDA requests proof of safety of alcoholic energy drinks
Nov. 14, 2009 – Reporting from Los Angeles and Washington - Alcoholic energy drinks, marketed under provocative names such as Evil Eye, Max Fury and Slingshot Party Gel, have quickly gained a foothold among younger drinkers. Now the producers of those beverages have a new, perhaps unwanted audience. The Food and Drug Administration……read full article at LATimes.com
FDA questions caffeine in alcoholic beverages
Nov. 14, 2009 – The Food and Drug Administration on Friday took the first step toward banning alcoholic beverages that contain caffeine, sending letters to nearly 30 manufacturers of such products giving them a month to prove that the products are safe.The drinks have been a subject of recent controversy…..read full article LATimes.com
Safety of Caffeinated Alcohol Drinks Is Under Federal Spotlight
Nov. 14, 2009 – Alcoholic drinks laced with caffeine are increasingly popular on college campuses and among underage teen drinkers, probably because the caffeine in brands like Four Loko, Joose, and Liquid Charge makes it possible to stay awake and keep on partying without having to stop to mix a Red Bull and vodka….read full story U.S.World News
FDA: Caffeinated alcoholic drinks may be illegal
Nov. 13, 2009 – (CNN) — The Food and Drug Administration has notified about 30 manufacturers of alcoholic beverages containing added caffeine that it intends to take a look at their products.
The question is not only if these products — such as 24/7 made by Mix Master Beverage Co. and Joose by United Brands Co. — are safe…..read full story CNN.com
